Gemma Lovett BA (Hons), AffIMI, FCIM on LinkedIn: A Surprise inspection by The Department of Futures | Nissan NISMO (2024)

Love this... very clever!

6

Now thats actually driving on sunshine! ☀ ☀ ☀ ☀ ☀ ☀ ☀ ☀ PoweringYour Electric Car with the SUN | GoSun🔋⚡️ Introducing GoSun's EV Solar Charger, a powerful and portable electric car charger that delivers 1,200 watts of clean solar energy! Perfect for road warriors, adventurers, or anyone embracing clean energy independence. 🌞🚗GoSun's EV Solar Charger reduces the need for grid and public charging sources by generating clean energy for your EV. With 1,200 watts of solar power, it boasts a high 'power to weight' ratio. Durable and convenient, it allows for off-grid independence and can power various appliances. 🌍🔌#GoSun #SolarCharger #CleanEnergy #ElectricVehicles #OffGrid #Innovation #SustainableLiving #SolarPowerhttps://lnkd.in/ensXjMuc

2

As I touched on in a prior post about marketing trends and AI... Pirelli is now using AI for its first TV Magazine which will be released every month going forward!You can watch the first edition here https://lnkd.in/d6Qz2Bdn#Marketing #AI #ContentMarketing #SocialMedia #VideoMarketing

2

What has changed in marketing - August 2024 - WDA Automotive 🚀✨ Digital out-of-home (DOOH) advertising is booming this summer! ☀️ Brands are making the most of increased foot traffic and longer days to connect with audiences. 🏙️👀🤖 AI is revolutionising marketing, from content creation to ad delivery and campaign optimization. Marketers are automating tasks, personalising content, and making data-driven decisions faster than ever. 💡📈📊 The need for a solid marketing strategy is more crucial as the digital world evolves. Companies with clear, adaptable plans are better equipped to handle new tech and changing consumer behaviours. 🌐🔄🔍 SEO is changing with Google's updates and AI's impact on search behaviours. Marketers are focusing on E-E-A-T principles and adapting to new search experiences like Google's SGE. 📈🖥️💰 Paid media platforms are embracing AI, similar to the programmatic shift a decade ago. This means better targeting, real-time optimisation, and improved ROI for advertisers. 🎯💹📈 Enhanced analytics tools are offering better brand awareness measurement, allowing marketers to track previously elusive metrics and assess brand-building efforts more accurately. 🧮📊📝 Content marketing is evolving with changes like Google's SGE, emphasising high-quality, relevant content. Marketers are creating authoritative content to stand out in AI-generated search results. 📚🌟🎥 Video creation is benefiting from AI-assisted tools, but human creativity remains key. Marketers are blending AI efficiency with human ingenuity to produce standout content. 🎬🤹♂️🤳 Influencer marketing is shifting towards data-driven identification and authentic partnerships. Brands use AI and advanced analytics to find influencers who align with their values and audience. 📊👥📱 Social media marketing faces challenges with AI integration and potential content oversaturation. Marketers are focusing on quality and authenticity to foster real connections. 💬❤️🛒 Amazon Prime Day 2024 shattered records, showcasing e-commerce growth and strategic discounting success. Other retailers are rethinking their promotional strategies in response. 📦🏷️🧠 Traditional marketing is transforming with AI, leading to more automated, data-driven approaches. Companies are restructuring teams and processes to leverage AI while maintaining strategic oversight. 🔄🤖#Marketing #AI #DOOH #SEO #ContentMarketing #InfluencerMarketing #Ecommerce #Analytics #SocialMedia #VideoMarketing

3

Suzuki's new campaign - Best Kept Secret on the RoadSuzuki has unveiled its integrated campaign for the new Suzuki Swift. Running across TV, digital, OOH, social and radio, the work focusses on the idea that the Suzuki Swift is the ‘best secret on the road’. Only a small number of drivers own one, and those who do would rather keep it that way.Just as there’s magic in being in the know about a fantastic local restaurant, Swift drivers are happy to enjoy their little secret; a small car, packed with style, tech and spec as standard. But Good Different isn’t different at all if everyone has one, so the creative highlights the lengths Swift owners will go to keep the model’s brilliance under wraps.The campaign features a variety of proud owners hiding their beloved cars from anyone who may see and want one for themselves. We see a woman covering her Swift in autumn leaves, another turning off a streetlight to keep it in the dark, and a man parking his behind a perfectly trimmed hedge in the shape of a Swift.The press and OOH executions present Swift owners as taking matters into their own hands, with the car appearing to have been torn out of press ads or graffitied over on billboards. On radio and social, the owners do their best to sabotage the ads, showing only pictures on radio, or reversing the car out of frame.#digitalmarketing #wda #wdaautomotive #automotivemarketing #marketing #branding #automotivestrategy

1

😍 This is a yes (pretty please) from me - the new AC Cobra GT Coupeand limited Clubsport EditionIt’s the first ever official AC Cobra coupe set for production and, working from an enhanced version of the existing AC Cobra GT Roadster platform, this model draws on the company’s rich racing heritage.To celebrate the new coupe we’re announcing a new limited model – similar in ethos to the AC Cobra GT Roadster Edition 63. The new AC Cobra GT Coupe Clubsport Edition is road-legal but ready for the track – pared back and honed it is envisaged as unrivalled in its class. Only 99 examples will be built, and it’s powered by a ferocious 799bhp V8 engine.

7

Must be doing something right! We are niche in our field of expertise but that is where we excel with our drive and passion to get the right results for our clients!🏆 We are happy to share that WDA Automotive Marketing has been nominated for another award in the Automotive Awards 2024! Wish us luck! 🤞 It was a bumper year in 2023! WDA Automotive were proud to be in the hall of fame as the 'Best Automotive Strategic Marketing Company 2023 - UK'.Also ★ Lee Waterhouse FCIM, AffIMI was awarded the title of 'Automotive Digital Marketing CEO of the Year 2023 - UK'.#automotivemarketing #automotiveindustry #strategicmarketing #tacticalmarketing #brandpositioning #marketing #strategy

6

🌟 LogoLounge Annual Report is Here! 🌟Led by founder and president Bill Gardner, the LogoLounge report gives a comprehensive overview of the latest trends in logo design. Reviewing global designs from the past 12 months, it offers insights into the future of this crucial design element. 📊✨“As I ponder the logo selections we reviewed this year, I try to read the tea leaves, if you will, to see where we’re headed,” says Gardner in this year’s summary. “It’s not a straight path by any means. In fact, I’d liken it to a scavenger hunt where designers are searching for clues in various places, picking up hints along the way. They’re looking for direction because the idea of a traditional logo has changed dramatically in recent years.”Bill Gardner highlights a major shift in logo design: logos are no longer always the centrepiece of visual branding. Now, patterns, textures, colours, and animations are taking the spotlight. These elements are becoming key brand signifiers, transforming how designers approach branding and identity. 🌟✨Trends this year include:‘Flat box’ designsThe ‘bell bottoms’ trend‘Mix Stix’ trend‘Smiley’ designs#LogoDesign #Branding #DesignTrends #LogoLounge #GraphicDesign #BillGardner

Cracking Kickstarter campaign - the new Auto Photo Manual🚗✨ Photographer Benedict Redgrove showcases his stunning automotive portfolio in the new Auto Photo Manual! 📸Auto Photo Manual is a captivating monograph that dives into the art and science of photographing the world’s most striking cars. 🌍📖Combining his love for all things automotive – the more eccentric and exotic, the better – with architectural photography and cutting-edge post-production, Benedict Redgrove has captured stunning shots for major manufacturers like Aston Martin, McLaren, Polestar, and Roborace’s self-driving car. 📸🔧Support this project here >> https://lnkd.in/ejYEzVBa#AutoPhotoManual #BenedictRedgrove #CarPhotography #AutomotiveArt

12